The founder: Kay Dammholz

SASS Media was established in 2018 by Kay Dammholz. The sports-marketing expert and sales professional studied economics at the University of Constance, as well as international business at the French business school EAP/ESCP in Oxford, Madrid and Paris. Shortly thereafter, his path led him into the sports business: Kay started his career in sports marketing at ISL/Challenge, Sportfive and Kentaro, before taking global responsibility for the Bundesliga’s international media rights sales in the role of Vice President Sales, DFL Sports Enterprises from 2008 to 2016.

From 2016 to 2018, Kay Dammholz played a key role in the development and success of the disruptive sports streaming provider DAZN in the gGerman speaking markets as Managing Director Rights & Distribution (DACH).

Since June 2021, Kay Dammholz serves as Director Media Rights at the German Football Association (DFB GmbH & Co. KG) where he heads the domestic and international media rights sales, the launch and operation of DFB’s international own platforms (OTT and FAST channel) and oversees all production and distribution topics.

Through SASS Media, Kay provides his clients with consulting, marketing and investment expertise in the sports sector built in over 20 years of industry experience and an excellent global network.

Kay Dammholz
Email:
Tel: +49 170 9271926