Media rights

The marketing of media rights connects and engages fans with their favourite sports content. We take the sports action to where it reaches the fans: via satellite, cable and internet to the large-screen TV set at home, to sports bars and to mobile devices. We work trustingly with rights holders, licence distributors and brands to make premium sports reliably and sustainably available – both nationally and internationally.

SASS Media supports owners of media broadcasting rights professionally and result-oriented in their worldwide sales and marketing activities, develops distribution solutions and acts as a door opener.


  • Acquisition and distribution of audio-visual media rights
  • Development and implementation of domestic and international media rights tender processes
  • Development of media content formats for multi-platform exploitation such as linear broadcasting, OTT & VoD
  • Strategic marketing, potential and market analyses, evaluations


Sport makes a difference to millions of fans around the world and offers brands an interesting and highly engaging environment. For many associations, leagues, clubs and athletes, sponsorships are essential: The right sponsors support and enable them to fully concentrate on their sporting success.

SASS Media understands, navigates, identifies and initiates long-term mutually beneficial sponsorship relationships between brands and sports assets and handles the marketing, networking, activation and rights management.


  • Consultation and marketing of rights holders and athletes
  • Conceptualisation, negotiation, implementation and optimisation of sponsorship partnerships
  • Advising brands about their existing sponsorship investment and identifying new opportunities