Technology is changing sports and how media is consumed. We have a deep understanding of the mechanisms of sports marketing and thus enable our clients to make well-informed decisions with sustainable business models, effective marketing solutions and access to key industry decision-makers.

SASS Media independently and discretely advises the buying or selling interests in the media rights arena, accompanies the assignment of rights procedures and looks after strategic and content-oriented use, distribution and marketing.


  • Consulting rights holders, broadcasters, publishers and brands
  • Negotiation of media rights distribution and license agreements
  • Consulting of Rights Owners in the build-up, running and monetization of own D2C platforms and FAST channels
  • Market analysis, project and strategy development and implementation
  • Identification, implementation and management of international media partnerships