Sports Investment

High profile German sport assets offer international investors profitable and prestigious investment opportunities. We are firmly convinced that equal and fair partnerships between investors and clubs are possible and meaningful and beneficial to both sides.

SASS Media understand the unique cultural and regulatory specifics and characteristics of the German sports investment landscape and acts as an intermediary between clubs and investors, lays the (legal) foundation for cooperation and accompanies the investment in the long term.


  • Consulting investors, leagues, clubs and venues
  • Advising both investors and sports assets seeking investments with regard to investment goals and cultural fit
  • Identification of suitable investment targets
  • Development of agreements on trademark and usage rights
  • Long-term operational post-transaction support and on-going investment evaluation